"THE MOST" important thing for you to do is get "bodies in the booth"!  You may have a great trade show display along with an excellent product but without the foot traffic you will miss out on many opportunities.

I'm sure you have heard the term "Booth Babe"?  Having an attractive person (Male/Female or both) will draw the people in!  You also might consider an entertainer.  An entertainer can be a comedian, speaker, magician or a simple mascot.  The companies in this section will help you along with some ideas to get your trade show booth full of potential customers!